Philip Kotler: Marketing is the Original Behavioral Economics
Social marketing provides a more holistic approach to influencing behavioral change.
Philip Kotler
Philip Kotler
Brink Lindsey
William Spriggs
Lynn Parramore
Michael Muthukrishna
David Sloan Wilson, Dennis Snower
Darrick Hamilton and Kyle Strickland
Robert Manduca
Linsey J McGoey
Anat Admati
Katrine Marçal
Branko Milanović
Renée Adams
Mohsen Javdani & Ha-Joon Chang
Bruce Bartlett
Angus Deaton
Mariana Mazzucato
John Jackson
David Sloan Wilson
Chris Dillow
David Sloan Wilson, Dennis Snower
Peter Turchin