Philip Kotler: Marketing is the Original Behavioral Economics
Social marketing provides a more holistic approach to influencing behavioral change.
Philip Kotler
Philip Kotler
Brink Lindsey
William Spriggs
Lynn Parramore
Michael Muthukrishna
Darrick Hamilton and Kyle Strickland
Robert Manduca
Linsey J McGoey
Anat Admati
Katrine Marçal
Branko Milanović
Renée Adams
Mohsen Javdani & Ha-Joon Chang
Bruce Bartlett
Angus Deaton
Mariana Mazzucato
John Jackson
Chris Dillow
Peter Turchin
Steve Roth
Josh Ryan-Collins