Rory Sutherland

Rory Sutherland is the Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK, part of the Ogilvy & Mather group of companies and author of The Wiki Man, he is regarded as one of marketing and advertising's most original thinkers and inspirational speakers. Twitter: @RorySutherland

Markets Work Because of Dumb Luck and Inefficiency

The great mistake of market lovers

By Rory Sutherland The greatest mistake made by conservatism was its overly close relationship with neo-classical economics. This was a marriage of convenience: finding themselves Johnny-no-mates in the academic world, the conservative establishment hastily bunked […]

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