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George Lakoff

Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley. His most recent book is Don't Think of an Elephant!: Know Your Values and Frame the Debate.

No One Knows Why Trump Is Winning. Here’s What Cognitive Science Says.

The cognitive linguistic psychology behind Trump’s success

By George Lakoff Editor’s note: the author’s piece below was written during the primaries. Donald Trump is winning Republican presidential primaries at such a great rate that he seems likely to become the next Republican presidential nominee […]

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