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David Berreby

David Berreby is the author of "Us and Them: The Science of Identity." He has written about human behavior and other science topics for The New Yorker, The New York Times Magazine, Slate, Smithsonian, The New Republic, Nature, Discover, Vogue and many other publications. Twitter: @davidberreby

Want to Make Hunter-Gatherers Irrational? Expose Them to Free Markets

Modern capitalism and the evolution of rational decision making

By David Berreby A well-known example of irrational decision-making people’s tendency to overvalue the things they own (I would pay $1 for a coffee mug but will demand $5 for an identical coffee mug that […]

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